Fractional CFO · NZ & Global
Sale Readiness Diagnostic

How does a buyer see your business?

NZ businesses like yours sell for 2.5x to 5x EBIT. The gap between the bottom of that range and the top is usually worth more than $1m. The Sale Readiness Diagnostic shows you where you sit today, what a buyer will pick at, and what closing the gap is worth in dollars.

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$5,000 + GST fixed. Two weeks. No surprises.

The buyer's view

A buyer doesn't see what you see

You see 20 years of work. Customers who trust you, staff who stay, a business that runs because you make it run.

A buyer sees risk. Their due diligence team will test how much of the business walks out the door if you do, how reliable the earnings really are, and how much revenue sits with your top three customers. Every weakness they find comes off the price, or ends the conversation.

Most owners discover this during due diligence, when it is too late to fix anything. The diagnostic shows you the same picture two to five years earlier, while you can still do something about it.

"Every $1 added to EBIT adds $3 to $5 of sale value."

Tabak Business Sales
220,000

NZ businesses are heading for the exit in the next decade. The prepared ones will sell. Here's how a buyer sees yours.

Is this you?

When owners pick up the phone

If any of those land, the diagnostic is built for you. It works best for owners doing $5m to $25m in revenue who are still running the business day to day.

The deliverables

What you get

01

Your Sale Readiness Score

A score out of 100, built from the 8 dimensions buyers and their due diligence teams actually test.

02

The buyer objection register

The top 5 things a buyer will use to discount your price or walk away. In plain English, ranked by what they cost you.

03

Value at stake

Where your business sits in the published earnings multiple range for NZ SME sales, and what moving up the range is worth in dollars. Real numbers, not theory.

04

A one-page dashboard

Your score, your objections, your value gap. One page you can put in front of your accountant, your board, or your family. A supporting report sits behind it.

05

A 90-minute debrief with me

We walk through the findings together. You leave knowing exactly where you stand and what is driving the gap.

The scorecard

The 8 things buyers test

The first three are deal-killers. They count double in your score, because the things that kill deals weigh twice.

Deal-killer · 2x

Owner dependence

How much of the business is you?

Deal-killer · 2x

Earnings quality

Are the profits real, repeatable, and clean?

Deal-killer · 2x

Customer concentration

What happens if your biggest customer leaves?

Then the five that move you up or down the range:

The process

Two weeks, start to finish

Day 1

You get a standard data request. Financials, sales history, customer revenue, key contracts. Nothing you don't already have.

Week 1

We sit down for 60 to 90 minutes. I ask the questions a buyer's team would ask.

Weeks 1 to 2

I do the analysis and build your dashboard and report.

End of week 2

Your 90-minute debrief. Score, objections, value gap, and what is driving it.

Fixed price, fixed timeframe. You are not signing up for an open-ended engagement.

Scope

What the diagnostic deliberately leaves out

The diagnostic names what is broken and what it costs you. It does not fix anything. That keeps it fast, fixed-price, and honest.

It is not a registered valuation, and no valuation opinion is given. It does not include legal or tax structuring advice. And I will not introduce you to buyers. I am not a broker, which means I have no interest in rushing you to market.

If the diagnostic finds no material gap, that finding is the value. You will know you can go to market with confidence.

The investment
$5,000 + GST
Fixed. Two weeks. No surprises.

The diagnostic typically surfaces a value gap in the hundreds of thousands to millions. Against that, $5k is the cheapest decision in the whole sale process.

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Who is behind this

Andrew Robertson

Andrew Robertson, founder of myCFO

I'm Andrew Robertson, founder of myCFO. I've been a CFO inside growth businesses for over two decades, including East Imperial and Foundry Group, and I now work as a fractional CFO for NZ businesses in the $1m to $25m range.

I've sat on both sides of a deal, as buyer and as seller. I know what a buyer's team will look for, how they use what they find to knock the price down, and what it feels like defending the other side of the table. The diagnostic puts both perspectives on your business before a buyer does.

Find out what a buyer would pay, and why

A 20-minute call to see if the diagnostic fits your business. If it doesn't, I'll tell you straight.

Book a call